Wilderness Athlete Editorial Advertisement

Wilderness Athlete® is committed to improving the health & quality of life for the outdoor athlete by providing field tested, scientifically validated nutrition and sports performance product formulations. Wilderness Athlete is The Authority on Outdoor Performance Nutrition® specializing in unique, scientifically validated product formulations addressing the need for quality health and physical conditioning for the outdoor athlete before, during and after outdoor activity so every second spent outdoors is experienced to the fullest. Wilderness Athlete’s end user is a environmentally conscious, healthy active “weekend warrior.” They buy products that they believe in and have been proven to benefit them and their next adventure. The photography of the advertisement was shot in Cody, WY with an iPhone 5s and later designed in Tempe, AZ. The goal was to promote products that a user could use in the off-season.